Cannot Preach Minimalism

From Weekly I/O#63

You cannot preach minimalism to people who don't feel the pain and haven't had too much stuff.

Podcast: Derek Sivers — The Joys of an Un-Optimized Life | The Tim Ferriss Show

This reminds me of the most lasting lesson I learned as a marketing intern years ago. The principle of Copywriting: Sell Fear, Offer Hope.

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