Give Reason to Listen

From Weekly I/O#108


No one wants to hear anything you ever have to say unless you give them a reason to listen. It's your responsibility to entertain them and give them a reason.

Podcast: The Storytelling Expert: Hidden Triggers That Make People Act | Matthew Dicks

You should assume that no one wants to hear anything you say unless you give them a reason to listen. It's your responsibility to engage them and provide that reason.

Just like researchers should spend the same time on selling their work as doing their research, writers must not avoid selling their work.

Moreover, spending time selling the work is not enough. You must understand your readers' emotions and make sure they resonate with your delivery. You must hone the craft of ensuring they can perceive the value you provide.

As a writer, it is your responsibility to find your readers, not your readers' responsibility to find you.

It's your responsibility to help readers understand the value of your work, not your readers' responsibility to understand the value themselves.


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