Incentive not Advice

From Weekly I/O#41

People follow incentives, not advice.

Newsletter: 3-2-1: How to change someone’s mind, the balance between justice and compassion, and looking foolish

Advice itself cannot inspire action. Like in Weekly I/O12.3, to teach and make people learn, you have to "First delight, then instruct." People change only when the incentives are aligned.

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