I found this talk intriguing because it conflicts with many concepts I've learned. Brian roasted the words "iterate", "design thinking", "brainstorming", "minimum viable product", etc. This reminds me of those heroic founder/designer images. "You educate your user. Not another way around."
Brian mentioned Steve Jobs once said he only wanted to make "insanely great products". But now, we focus on "minimum viable product" in the valley. Brian Collins comments on how all the branding he likes (Burberry, Rimowa, Saint Laurent) has become so homogeneous. "The opposite of courage is not cowardice. The opposite of courage is conformity."
This also reminds me that if we ask ten people to agree on a flavor of ice cream, they will always pick vanilla or chocolate. Crowds don't agree on what's interesting. They agree on what's easy. Consensus also implies average.