A useful introspective question for choosing projects: What would you do if you knew you would fail?
What would you do if you knew you couldn't fail? This hypothetical and introspective question is helpful for people to reframe the challenge and think without the constraints of fear. However, Seth Godin introduces a twist and poses an alternative but also helpful query: What would you do if you knew you would fail?
This question forces one to evaluate if something is worth doing even though it won't work. For example, when choosing among five projects to work on, which one would you pick even if you knew failure is inevitable?
Asking this question shifts the focus to what we would do just for the process. This is also aligned with #1.1, "When you choose projects, try to ensure you can win even if you fail. Choose projects based on the skills you'll develop and relationships you'll build".